[my work]
research, strategy and content direction for Minimalist × Unilever.
22.8Mviews across all videos
35.4Klikes across all videos
3product launches informed
3markets researched
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Marula Oil 05%: launch film for the cleansing oil. Tap to play.
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Multi Peptide: one of my highest-performing videos.
Minimalist lands at Target: the US launch creative.
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Ad shoot: Tote Bag. Owned strategy through on-set direction to final execution. Tap to play.
14.7M views
8.2M views
102K views
Marula Oil launch post: 13.8K likes.
Tote bag campaign: "Designed for everyday hustle."
science, made watchable
R&D and clinical data rebuilt into carousels the audience could actually finish. Give them a shove →
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Skin & its vulnerability 
Internal vs external factors 
GHK-Cu peptide 
PDRN: the repair molecule 
How PDRN works 
PIH: biological basis 
Vitamin C 
Glycolic acid 
Double cleanse 
"Like dissolves like" PDP module 
Marula Oil: free from 
B12 toner: dermat tested